Loom is a video messaging tool that lets you record your screen, camera, or both, and share the recording via a link. The recording starts immediately with a keyboard shortcut or browser extension click, and the link is ready to share as soon as the recording ends with no upload wait time.
The viewer analytics feature is what makes Loom more than just a screen recorder. You can see who has watched your video, how far they watched, and whether they left a comment or emoji reaction. This feedback loop is useful for knowing whether your message was received and understood.
For remote teams, Loom reduces the number of synchronous meetings needed for communication that does not require real-time interaction. A developer can record a walkthrough of a new feature, a designer can explain their decisions, or a manager can give feedback on a document all without scheduling a meeting.
For customer-facing teams, Loom is useful for personalized outreach, onboarding walkthroughs, and support responses. A short video explaining a complex process is often clearer and more engaging than a written explanation.
Free tier includes 25 videos with 5-minute limit per video. Business plan at 12.50 dollars per user per month removes limits and adds advanced analytics.